Training 3

Place holder and data in good and bad Destination URL combinations.

• Good combinations

  ---

• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  {param1}
• param 1: http://fakeywakeyURL.com/ActorsWorkshop
• The above works, when the value in the keyword param 1 field (cell) is a working landing page
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://{param1}/fakeywakey.html
• param 1: fakeywakeyURL.com/ActorsWorkshop
• The above works, when the param 1 value does not have another http://, and where if it replaces the curly braces and param1 in the above destination URL, the page loads, then the site is accessible.
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://fakeywakey{keyword}.html
• In the above, it doesn't matter what is in param 1 in keywords, as this is not pulling in the value dynamically (but is only pulling in the keyword itself)
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://fakeywakeyURL.html
• In the above, there is no dynamic insertion (no placeholder in the destination URL). Therefore, the param 1 value in the keyword entries does not matter if it is even there.

• Bad Combinations

  ---

• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://{param1}/fakeywakey{keyword}.html
• param 1: http://fakeywakeyURL.com/ActorsWorkshop
• The above doesn't work, because replacing {param1} with the param 1 value from the keyword entry produces a repetition of http://, and we know the page will not load
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  {param1}
• param 1: Nothing there
• The above doesn't work, because there is no value to pull into the placeholder
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://{param1}/fakeywakey{keyword}.html
• param 1: http://fakeywakeyURL.com/ActorsWorkshop
• The above also produces a dual http:// error.
• If the advertiser did not select the http or https prefix radio button when creating the ad, or does not add an http to the param 1 values when entering keywords, the dual http:// error will not happen.

  The combination of {param1} and the data it pulls in, must load an accessble site in combination.