Training 2

The place holder is entered in the ads, and the values for the place holder are added in the keyword fields. Placeholders use open and closed curly brackets to hold a place for data (call the data).

• Place holder placement examples

  ---

• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  {param1}
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://{param1}/fakeywakey.html
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://{param1}/fakeywakey{keyword}.html
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://fakeywakey{keyword}.html
• Mel J. {keyword}
  {param2} acting coach
  www.fakeywakeyURL.com
  http://fakeywakeyURL.html

• Example of data called into the place holder

  ---

• Keyword: Jones
• param 1: http://fakeywakeyURL.com/ActorsWorkshop
• Param 2: Mel Mel's Acting Camp
• Param 3: Boot Camp